This is a dark yet very intriguing new French ad campaign that started running in March 2010. It’s a PSA by France ADOT (Association pour le Don d'Organes et de Tissus humains) that encourages people to become organ donors. Their selling point? “It’s never too late to become a better person.” So if you have a tattoo that reads ‘God Hates Fags,’ make sure to register for the card, so you can die a better person…
Photographed by Yann LePape...
I LVoe!
source: homotography
