According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion.
Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion).
Brands that focused on heritage and history instead of high fashion did better.
Louis Vuitton’s travel campaign, Gucci’s appraisal partnership with Christie’s and Hermès’ sponsorship of a horse competition in Paris served them well.
Louis Vuitton’s travel campaign, Gucci’s appraisal partnership with Christie’s and Hermès’ sponsorship of a horse competition in Paris served them well.
I LVoe!
source: fashionista|luxuo
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