Should the twenty-first-century gentleman have a signature fragrance? Err.. Of course!
Hmm... "smells good!" Chanel? Paco Rabbane? Joop? Terre d'Hermes?
Well if you have an everyday scent, people will start to register you invisibly and the more important factor of your signature scent? they will remember you! It's like you owning that particular scent.
The fragrance itself is the starting point and the rest is YOU! Try to test the fragrance that suites you, not because your friends or the SA's encourage you or its the best one in town. Of hundreds of perfumes in the world, there will be one that's just right for you. Try something that's you, fresh? spicy? manly? femine? (duh!) or sporty.
Get samples and test-drive them for a day; the right one will make people enjoy just being near you—and you should get comments to that effect. Once you've settled on one, master the application. You want a single short spray on the top of each forearm, one on the neck, and one down the back of the shirt (before you button up, pull the collar back and aim downward). Play with the volume till you get it right, remembering that the scent should be neither suffocating nor undetectable. In time, you'll have your own invisible ID and—oh yeah—one less thing to think about.
Hmmmmm Smells good? Is that you?
I LVoe!
Thanks to GQ